OMS 522: Marketing in the Global Economy

Synonym:

73493 (for web registration)

Section:

B

Faculty:

Richard Grogan

Credits:

3

Seats:

7

Semester:

Spring 2011

Meeting Schedule:

Wed 1/19 (2:00PM-8:59PM)
Thu 1/20 (2:00PM-8:59PM)
Wed 1/26 (2:00PM-8:59PM)
Thu 1/27 (2:00PM-8:59PM)
Wed 2/2 (2:00PM-8:59PM)
Thu 2/3 (2:00PM-8:59PM)

Description:

Competency Area: Systems & Strategic Thinking
Required of first year O&M Fall 2010 entering Accelerated MBA students; others by written permission of Program Director provided to Registrar's Office via Antioch email.

This course is designed to provide an in-depth introduction to the key concepts, tools, and applications of modern marketing analysis within a wide variety of organizations, both corporate and not-for-profit, local and global. The course combines both theoretical and practical elements and is intended to help students understand the critical nature of the marketing function, and the distinctions in a green marketing perspective. Case studies will be used to explore E-commerce, values based marketing, social networking, and sustainable marketing. Each student will evaluate a corporation with a global marketing plan and develop a marketing plan. Students will do additional readings and discussions in Sakai and online. Students should check the course site on Sakai for online assignments that will begin prior to the first class meeting.