OMS 515: Marketing
Synonym:68933 (for web registration)
Meeting Schedule:Tue 6/8 - 6/10 (1:00PM-5:29PM)
Fri 6/11 (8:30AM-5:29PM)
Sat 6/12 (1:00PM-5:29PM)
Competency Area: Systems & Strategic Thinking
Required of and restricted to second year O&M MBA students who entered Summer 2009 and Fall 2009.
This course is designed to provide an in-depth introduction to the key concepts, tools, and applications of modern marketing analysis within a wide variety of organizations, both corporate and not-for-profit. The course combines both theoretical and practical elements and is intended to help students understand the critical nature of the marketing function, and the distinctions in a "green marketing" perspective. This course requires an additional ten hours of online coursework in Sakai including course delivery, assignments, readings and discussions. Students should check the course site in Sakai, for online reading assignments that begin prior to the first class meeting.