OMS 515: Marketing

Synonym:

63504 (for web registration)

Section:

A

Faculty:

Philip Suter

Credits:

3

Seats:

16

Semester:

Fall 2009

Meeting Schedule:

Sat 9/12 (8:30AM-5:29PM)
Sat 10/3 (8:30AM-5:29PM)
Sat 10/24 (8:30AM-5:29PM)
Sat 11/21 (8:30AM-5:29PM)
Sat 12/12 (8:30AM-5:29PM)

Description:

Competency Area: Systems & Strategic Thinking
Required of and restricted to second year O&M weekend MBA students.

This course is designed to provide an in-depth introduction to the key concepts, tools, and applications of modern marketing analysis within a wide variety of organizations, both corporate and not-for-profit. The course combines both theoretical and practical elements and is intended to help students understand the critical nature of the marketing function, and the distinctions in a ?green marketing? perspective. Students should check the course site in Sakai, for on-line reading assignments that begin prior to the first class meeting.