Senior Vice President, Marketing and Communications

United Way of New York City (UWNYC) is a nonprofit mobilizing people and organizations to eradicate barriers and create opportunities that improve the lives of low-income New Yorkers. Part of the United Way Worldwide system, one of the world’s most recognized charitable brands, we envision caring communities in which all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives. We strive to model our values in all our relationships, both internal and external: Collaboration, Compassion, Integrity, Accountability, and Superior Performance.

UWNYC works side-by-side with individuals, nonprofits, government, businesses, foundations, faith-based organizations, and community partners in developing strategies to produce far-reaching results. We create and fund initiatives focused on improving the quality of life for individuals and families; provide technical assistance, leadership development, and other support to strengthen the capacity of our nonprofit partners; and advocate on important issues affecting our communities. Our revenues for FY2012 were $63 million.

Position Summary

The Senior Vice President for Marketing and Communications (SVP) reports directly to the President and CEO and serves as a key member of the Senior Leadership Team (SLT). The SVP will work in close alignment with his or her peers leading UWNYC’s programming and fundraising functions to

  • Increase the visibility of our community work, particularly amongst stakeholders
  • Create new ways of engaging our corporate and individual contributors
  • Attach contributors to programming that excites their interests and deepens their loyalties
  • Build a culture where the marketing, development, and programs functions collaborate and drive decisions informed by reliable market-tested data

The SVP leads a department that currently numbers seven professionals and has access to regional and national resources within the United Way system, as well as to external relationships with a public relations firm and other professional services contractors.

The successful candidate will be a seasoned professional with demonstrated success leading a marketing and communications team in the nonprofit, agency, and/or corporate sectors. He or she should be connected to United Way’s mission, and motivated to enhance one of the country’s best-known brand.


Strategic Leadership

The SVP of Marketing and Communications plays a key strategic role in partnership with the President and the SVPs of our programming and fundraising functions. We look to this position not only to communicate our mission, vision, and community work to stakeholder agencies and institutions, but also to contribute a strong market focus to our strategic thinking. The SVP will have a creative and strategic role in shaping UWNYC’s programming and targeting our resource development strategies in order to ensure a partnership between donors and the communities we serve.

Specifically, the SVP will be expected to:

  • Create and execute innovative marketing and public relations strategies, including both traditional and social media, to guide UWNYC leadership in cultivating and enhancing relationships with the media, donor organizations, key stakeholders, and the general public
  • Develop and implement an integrated communications plan to advance UWNYC’s brand identity, broaden and increase the visibility of its programs, and build a strong public voice
  • Lead the President and SLT in the use of technology to learn from donor and community stakeholders
  • Partner with the SLT to generate innovative ideas and solutions that engage donors and increase loyalty

Team Leadership

The SVP of Marketing and Communications actively manages, recruits, and develops communications, graphics, and online media professionals. Building team cohesiveness by establishing, communicating, and reinforcing shared values and norms, both within the Department as well as cross-functionally, will be essential to the organization’s success. Accurately assessing the skill sets of the Department is a leadership role of the SVP, so that professional development can be offered to staff. The SVP will also be expected to judiciously source and manage the use of external contractors where their expertise is required.

Specifically, the SVP will be expected to:

  • Recruit and manage a marketing and communications team that supports the development and implementation of the strategic plan
  • Build organizational capability by identifying skills needed in the Department and recruiting and developing staff in alignment with strategic priorities
  • Build talent by establishing and communicating performance standards and developing staff to meet those standards
  • Facilitate effective cross-functional teamwork with members of UWNYC’s programs and fundraising functions
  • Source and manage the use of external resources (e.g., public relations firms, advertising agencies, photographers, printers, digital media experts, etc.)

Department Operations and Results Leadership

The SVP will be responsible for all marketing and communications work generated by the Department. The SVP will also be expected to create and manage Department budgets and interface with UWNYC’s internal finance and IT functions to effectively manage the Department’s administrative processes. The SVP, in partnership with the President, is an ambassador for UWNYC and will be expected to play a role in creating messaging and in cultivating and managing relationships with the media.

Specifically, the SVP will be expected to:

  • Be responsible for the effective operations of the marketing and communications function, including budgeting, planning, and other internal administrative processes
  • Direct market research activities to keep abreast of changing demographics and other relevant factors for ongoing evaluation of marketing and communications plans and to monitor emerging issues
  • Create messaging that aligns the Board and Staff around UWNYC’s “brand experience”
  • Foster effective and collaborative relationships with the media, creating and leveraging opportunities to make UWNYC visible to the communities we serve, to our donor organizations, and to the public

Personal Leadership

The SVP of Marketing and Communications will be expected to inspire the trust and confidence of others on the team, in the organization, and from the media and stakeholder organizations with whom he or she interacts. The position requires the ability to lead a diverse team of creative and technical professionals, provide strategic leadership to the organization as a whole, and balance, prioritize, and integrate competing interests with limited resources.

Specifically, the SVP will be expected to:

  • Gain the confidence and trust of others through principled leadership and sound business ethics
  • Learn and develop from personal experience and from others
  • Embrace the opportunities in change and lead others to a place of clarity and commitment
  • Foster a sense of energy, ownership, and personal connection to the work of UWNYC, the communities we serve, and our staff


  • Bachelor’s degree required, advanced degree preferred
  • Minimum of 15 years experience holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations, including strategic planning, marketing and media relations
  • Excellent writing, editing, verbal, and presentation skills
  • Proven success at developing and implementing online and social media strategies to enhance visibility, engagement, and loyalty
  • Extensive experience developing, implementing, and analyzing both traditional and social media metrics
  • Adept at translating program partnerships and outcomes in order to communicate UWNYC’s value
  • Proven experience in planning, writing, editing, and producing press releases, annual reports, and marketing literature
  • Innovative thinker, with a track record for translating strategic thinking into action plans and results

How to apply

Please send your resume and cover letter stating salary history and requirements to and include the title SVP Marketing and Communications in the subject line. No phone calls or faxes accepted.

new york, New York
United Way of New York City (UWNYC)

2 Park Avenue, 2nd Floor, New York, New York, 10016, United States