Status: Fulltime appointment, Keene NH, Target start date: Early summer 2014
Antioch University New England (AUNE) seeks an accomplished Marketing Manager to collaborate with AUNE’s President and leadership team to implement the tools and strategies that support AUNE’s enrollment goals and retention efforts, and protect and enhance the University brand and reputation. This individual will join Antioch University’s Marketing team to partner with professional peers across five campuses, reporting to the Executive Director of Marketing. This is a fulltime position based in Keene, NH.
We seek a collaborative, highly motivated, and hands-on individual with niche-marketing experience and passion for content strategy and tactical social media engagement. Success in this position will require substantive social media marketing experience and vision; familiarity with social media monitoring and analytics resources, trends, and emerging practices; plus superior communications and teaming skills.
Working closely with the Campus leadership and University marketing and communications teams, the Marketing Manager will develop and execute a comprehensive social media plan for AUNE programs through appropriate channels to drive brand awareness and support campus enrollment efforts; and, implement and report on social media administration, metrics, and monitoring. This individual will also act to ensure appropriate and consistent messaging and relevancy across multiple venues; support Campus events and community outreach; serve as Campus contact for inquiries related to events, sponsorships; and, perform other vital duties as assigned.
- Bachelor’s degree required, preferably in marketing, communications or advertising
- Three plus years of substantive marketing, communications, or advertising experience; preferably in the areas of niche marketing and/or higher education
- Thorough and demonstrated knowledge using social media and emerging social media platforms
- Familiarity with social media monitoring and analytics resources, trends, and best practices
- Knowledge of current and emerging communications methodologies and technologies
- Basic knowledge of communication tools and resources, including HTML, CSS, InDesign, Photoshop, and Illustrator preferred. Working knowledge of WordPress is preferable
- Expertise planning, prioritizing, goal setting, and managing multiple projects; ability to create detailed action plans and organize schedules and tasks
- Ability to lead and support, manage and participate in collaborative initiatives and cross-functional teams
The University and Campus
Antioch University is a unique and dynamic institution that brings to life the brightest ideas and highest ambitions of its students. A private, nonprofit institution, Antioch University is a singularly accredited, highly integrated multi-campus institution, reaching coast to coast like no other in the country. The pillars of our national position are our five geographically dispersed, vibrant and engaged campuses. Each maintains a strong regional presence, committed to serving our communities and guided by shared core values of quality education, inclusiveness, social justice, experiential learning, and socially engaged citizenship. Visit the University website for more information.
Antioch University New England educates roughly 1000 students engaged in a range of graduate programs, including master’s and doctoral level programs in management, education, psychology, and environmental studies; several research and service centers; and, a host of community-focused advocacy and development activities. Our distinctive pedagogy mixes academic rigor with experiential learning and social engagement. In 2014, we celebrate 50 years and 10,000 alumni; and, look forward to developing multiple opportunities to expand our programs, extend our reach, strengthen our brand, develop reciprocal partnerships, and exploit alternative delivery modalities. Visit the Campus website for more information.
To apply, submit a cover letter; a statement about what you see as the role of social media in higher education marketing; a resume; and list of 4-5 professional references to HR.AUNE@antioch.edu with Marketing Manager Search in the subject line.
Application review begins 16 June 2014, and continues until the position is filled.
AUNE is committed to providing a learning and work environment free from discrimination and harassment. Programs, activities, and employment are available with equal opportunity for all and without discrimination on the basis of race, age, color, gender, gender identity, ancestry, religion, national origin, sexual orientation, family status, or disability. The Campus is a smoke-free environment.